EMOTION Emotional design has the power to turn users into fans, spreading the word about things they love. Emotion says what’s important to us, or not important. THREE LEVELS Don Norman of the Nielsen Norman Group talks about the three levels of emotion that affect our behavior. Here’s a list of emotions used in brand […]
THE MISTAKE One big mistake we see people make, when supplying content to us for their website, is that the content is about them, not their potential clients, customers, or website viewers. Granted, it can be difficult to step outside of yourself or your business, look in, and see what others should see so that […]
The information I’m expressing here is not something you, as the owner of a website, need to be thoroughly familiar with. But I think that understanding a couple of basics here will help you understand what a good website does. ART IS A COMMUNICATION. DESIGN IS THE COMMUNICATION OF SOMETHING SPECIFIC. At its very core, […]
One of the most famous ideas in the history of marketing is Robert Collier’s quote, “Always enter the conversation already taking place in the customer’s mind.” In essence, good branding does exactly that… or it creates a new conversation the customer is willing and even eager to take part in. THE QUESTION: If you agree, […]
Upon meeting someone for the first time, anyone would expect an interaction to take place. You shake hands or speak, and expect the other person to shake back or say something back to you. If this didn’t occur, not much else would after that, wouldn’t you agree? A GOOD BRAND HAS A PERSONALITY. Any good […]
WEBPAGES: Essentially, a web page consists of containers and elements. Elements are images, video, blocks of text, etc. Containers are used to position these elements on the page. The dimensions and positions of both can be controlled in various ways; fixed: such as by number of pixels, or relative: such as by %. The entire […]
The main reason people don’t become your customer or client is that they’re not interested in what you’re selling. There is nothing you can do about that. But if they ARE interested, here are some things you CAN do something about: 1. THE BRAND ISN’T TRUSTWORTHY. If you have a beautifully deigned site, you obviously […]
Looking through all the predictions for design trends for the coming year, here’s what we see as the major factors: FULL SCREEN VIDEO. Full screen video replacing slideshows and banner images. It makes you stand out better and connect with your users. MINIMALISM. Fewer and larger elements with a focus on strong images and typography. […]
“To design is to communicate clearly by whatever means you can control or master.” – Milton Glaser. Poorly designed websites tend to perform poorly. That means high bounce rates and low conversions. An effective site is not just aesthetically pleasing, it is engaging and easy to use. Here’s more of what that entails: COLOR – […]
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs. Poorly designed websites tend to perform poorly. That means high bounce rates and low conversions. An effective site is not just aesthetically pleasing, it is engaging and easy to use. Here’s what that entails: PURPOSE – […]
