HOSTING YOUR WEBSITE PART I

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I’ve been prompted to write this article by the number of questions I get from our clients about hosting their WordPress websites. For custom designed, compelling, credible, and professional websites, WordPress is by far the leading platform for building a website these days. But with the modern technologies needed and available for creating a mobile […]

A LITTLE MORE PRIVACY

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The GDPR (General Data Protection Regulation) enacted by the European Union in the Spring of 2018 has caused a strong movement across the U.S. to comply with its policy, even though it applies only to the rights of European users. Most think that a U.S. law mirroring the regulations will be enacted at some point, […]

MAKE GOOD ART (OR WHATEVER)

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I’m going to diverge this week from writing about design, branding, and websites, and share a thought I deeply feel should be shared. SUCCESS: I think I can safely say that every client I have – whether they are an author, speaker, coach, professional practitioner, service provider, retailer, business enterprise, or corporation – wants to […]

WHAT MAKES A GREAT WEBSITE, PART IV

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After discussing visual design, page speed, and navigation, let’s move on to the final two elements in this series. MOBILE FRIENDLINESS: With 60% of searches now being conducted on mobile devices and the proliferation of the tablet and smart phone, mobile friendliness has become a vital part of a great website. For the creators and […]

A LITTLE PRIVACY, PLEASE

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If you collect any information from your viewers on your website at all – an optin to your newsletter, an email form they fill out, Google Analytics, and in particular if you sell anything on your site or do business in some way with people via your site, you are or may be legally required […]

You Know my Name

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Let’s talk a little bit about “Naming” in the context of Branding and Marketing. THE PURPOSE OF MARKETING. The purpose of marketing is NOT to sell, but to make yourself stand out from the crowd. That’s the reason that Branding has really become synonymous with Marketing, and the process of naming a company or product […]

Marketing to Millennials

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There are 6.2 million millennial households in the United States earning $100,000 or more each year. Your target market may or may not include millennials, but if it does, here is some advice from one such member of our world. MILLENNIALS PREFER EXPERIENCES, NOT THINGS. “It’s way cooler for us to be able to say […]

Why Emotional Design?

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It’s easy to understand that if your home page evokes an emotional response, there is more impact for the viewer. But there is a deeper reason why designing for emotion is essential to branding yourself. TWO KINDS OF MEMORY. Studies show that there are two kinds of memory – short term (or working) memory, and […]

Selling vs. Buying

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  “There’s a seismic shift taking place in the world of business. The shift from selling to buying. This shift is enhanced by, accelerated by, and caused by brands.” ~ Al Reis. MARKETING IS BRAND BUILDING. When you think about almost all of the internet-based methods of marketing being taught these days – websites, email […]

Why Your Visitors Don’t Convert Into Customers

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The main reason people don’t become your customer or client is that they’re not interested in what you’re selling. There is nothing you can do about that. But if they ARE interested, here are some things you CAN do something about: 1. THE BRAND ISN’T TRUSTWORTHY. If you have a beautifully deigned site, you obviously […]