After discussing visual design, page speed, and navigation, let’s move on to the final two elements in this series. MOBILE FRIENDLINESS: With 60% of searches now being conducted on mobile devices and the proliferation of the tablet and smart phone, mobile friendliness has become a vital part of a great website. For the creators and […]
In Part II of this series, we discussed the first two elements of a great website: Visual Design and Page Load Speed. Let’s continue. NAVIGATION Part of a well designed home page (the most important part of a website by a long shot) is the principle of short and engaging sections of text that will […]
In my last article, we introduced the factors that combine to create a great website, and why no one should accept anything but that. Let’s start going into detail now. 1. VISUAL DESIGN Certainly the first thing we notice when we see a webpage – particularly in that first blink of the eye when our […]
If you’ve ever read anything or studied in any way the subject of Selling, you’ll most likely have heard the statement that we, as human beings, are always selling something. We’re selling ourselves, our ideas, our needs and wants to others even if we’re not actually trying to get money in exchange for a product […]
WHAT COMES FIRST: You’ve probably been told over and over, “build your online presence”. It may have been phrased as “establish your platform”. How ever it’s put, there’s no doubt you have to use a website, and you may be best off using social media, or maybe email marketing, or blogging, or some combination of […]
INTEREST: In my last article, I wrote about getting people interested when they come to your website. Vital to that is the Emotional Message, which I’ve discussed with you many times before; but there is another essential factor which is on the Informational Messaging side, and that is giving them enough to get them interested […]
PERSONALITY I’ve often spoken or written about a brand being like a person. People relate to people better than everything else, and we personify things that we relate to that aren’t people (know anyone who talks to their dog or cat or car or…?!). That’s why creating a brand is like creating a personality. INTERACTION […]
WHERE THINGS ARE GOING I get asked a lot about where things are going in websites and web design. Above all, the answer is simplicity. This means cleaner, less cluttered layouts, more empty space and fewer words. TYPOGRAPHY With that said, typography becomes far more important: large, bold headlines and blocks of text arranged asymmetrically. […]
A PICTURE IS WORTH 1,000 WORDS The old saying is still true, and when it comes to animation – moving pictures – it’s even more true. People find a Play button almost irresistible, and background video – a looped, silent video behind words and/or static images – is extremely effecti ve in capturing attention. The […]
HUMANS Humans have feelings, thoughts, and emotions . When a website does not merely perform a function (give information), but instead coaxes a response – a reaction – then it becomes something we personally relate to as we would another human, a pet, or a beautiful home (and after all, your website IS your home – […]
