It’s the age of Content Marketing and Inbound Marketing. Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Inbound marketing refers to marketing activities that bring visitors […]
In last week’s article, we went into using the SUCCESs formula for telling your story in your website. Now let’s talk about how to present that story. COGNITIVE SCIENCE: According to Dr. Carmen Simon at Rexi Media, there are three techniques that are key to directing attention and guiding behavior. These techniques can be used […]
In last weeks article, we discussed the first two steps in the all-important process of telling (and selling) your story. Here is the next step: USE THE SUCCESs FORMULA: In Dan and Chip Heath’s 2007 best-selling book Made to Stick, the authors argue that the most memorable and shared stories contain a consistent set of […]
There is no doubt that optimizing your website for Google and using Search Engine and Social Media marketing to bring people to your site will help increase your footprint on the web. But, to quote the influential social media company, chatterjet.com: “SEARCH ENGINES DON’T BUY YOUR PRODUCT OR SERVICE… …So unless you tell a story […]
Now that you’ve found the keywords you should be using in your website, let’s talk a little bit about what to do with them. WHAT DO I DO WITH MY KEYWORDS? Google no longer pays attention to the list of keywords we used to put in the code of our websites. As we’ve discussed already, […]
Last week we talked about the starting place for finding keywords for your website. What many people don’t realize is that what you think your keywords should be and what people are actually searching for may not be the same thing. WHAT KEYWORDS SHOULD I USE FOR MY WEBSITE? You may have figured out what […]
In our last post we talked about how important relevant content is for your site. This segment of the series is really a continuation of that subject, but we’re going to hone in on Keywords now. WHAT IS A KEYWORD? According to Techopedia, “A keyword is a particular word or phrase that describes the contents of […]
There are all kinds of technical things that should be done to get your site listed with Google (and therefor everyone else) so people find you when searching the web. If you’re willing you can do the work to accomplish those technical things. If you’re wise you’ll get a professional to do it for you […]
We talked in our last post about how important it is to tell people right away WHAT you do and leave the HOW until later. People don’t know what the solution is, they just know what their problem is. Figure out what their pain is and then tell them you can solve it. HOW TO FIND […]
Now that your new website is up on the internet, you probably want people to find it. There are tons of articles you can find on the web on this subject, with practical steps involved, such as submitting your site to Google, Bing and Yahoo, but most of these are technical. My purpose in this […]
