Why Your Website is Not Getting Found, Part 4: Keywords

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In our last post we talked about how important relevant content is for your site. This segment of the series is really a continuation of that subject, but we’re going to hone in on Keywords now.


According to Techopedia, “A keyword is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page”. Keywords help search engines match your page to what people type in to the search bar on Google, Bing, Yahoo or any other search engine.

As I wrote last week, the importance of Keywords has been greatly reduced but they are still an important factor. They are still, after all, the words you want your potential customers or readers to find you with.


Here’s where you start:
1) Write out what it is you do, what you offer, or what you are selling.
2) Write out what your potential customers or readers are looking for.
3) Boil down the list to the essential words and short phrases that really sum everything up.
4) Make a list of words and phrases you think people who want to find you will type in on their computers.
5) If you want people in certain areas of the country or world to find you, include those places in your list.

Now you have a starting place. There’s more to it, but this is where you will start.

Need help doing this? Need help getting your website found? Need help with those other technical factors Google is looking for? That’s what we’re here for. Call us at 646-808-0249 or email me at hello@thirteen.com