In our last post we talked about how important relevant content is for your site. This segment of the series is really a continuation of that subject, but we’re going to hone in on Keywords now. WHAT IS A KEYWORD? According to Techopedia, “A keyword is a particular word or phrase that describes the contents of […]
Getting Help With Images
An extremely important part of having a professional looking web site is having images that look good, are the right size, and load quickly on the page. A lot of our clients don’t know how to make images the right size, or they use images that are way too large and make the website software […]
Why Your Website is Not Getting Found: Content
There are all kinds of technical things that should be done to get your site listed with Google (and therefor everyone else) so people find you when searching the web. If you’re willing you can do the work to accomplish those technical things. If you’re wise you’ll get a professional to do it for you […]
Why Your Website is Not Getting Found, Part 2
We talked in our last post about how important it is to tell people right away WHAT you do and leave the HOW until later. People don’t know what the solution is, they just know what their problem is. Figure out what their pain is and then tell them you can solve it. HOW TO FIND […]
Why Your Website is Not Getting Found, Part 1
Now that your new website is up on the internet, you probably want people to find it. There are tons of articles you can find on the web on this subject, with practical steps involved, such as submitting your site to Google, Bing and Yahoo, but most of these are technical. My purpose in this […]
Websites and Mobile Devices
More than 50% of ALL web browsing on the planet is done on mobile devices now. A year and a half ago, in response to this trend, Google announced: “There is a multitude of different screen sizes across phones, “phablets”, tablets, desktops, game consoles, TVs, even wearables. Screen sizes will always be changing, so it’s […]
Why Your Website is Losing You Money, Part 4
In my previous three tips, I laid out the main reasons websites fail: 1) You are not making it obvious that you are the solution to your customer’s problem 2) You’re wasting the four seconds you have to get your message across 3) You are failing to connect with your audience. Now here’s the biggest […]
Why Your Website is Losing You Money, Part 3
We’ve talked about the #1 and #2 reasons that websites fail: You are not solving your customer’s problems, and “The 4 Second Home Page Mistake”. This is a variation on #2 but a very important one. DON’T EXPLAIN… CONNECT! If your potential customers can immediately see on your Home page that what you offer may […]
Why Your Website is Losing You Money, Part 2
In our previous post we talked about the #1 reason that websites fail: You are not solving your customer’s problems. Here is the second biggest reason: YOU HAVE LESS THAN 4 SECONDS TO GET YOUR MESSAGE ACROSS. People who make mistake #1 usually make mistake #2 as well. Studies by The NN/Group show that you have 2 seconds […]
Why Your Website is Losing You Money
Websites can fail you in any number of obvious ways. They can be ugly so people don’t think they’re worth looking at. They can be difficult to navigate so people get frustrated and leave. They can be confusing so people don’t get your message. But the #1 mistake you can make is this: NOT SOLVING […]
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