As a branding company, our responsibility is to create a brand that represents you. Your responsibility is to represent that brand. You and/or your company has a brand, whether you know it or not, whether you consciously create it and maintain it or not. WHAT IS A BRAND? A brand is what people think about […]
The reasons people will visit a website can be grouped into four categories: 1) They want information. 2) They want to buy something. 3) They want to be entertained. 4) They want to be part of a community. THEY WANT INFORMATION: This one is always true, no matter what. So give them a message that […]
“To design is to communicate clearly by whatever means you can control or master.” – Milton Glaser. Poorly designed websites tend to perform poorly. That means high bounce rates and low conversions. An effective site is not just aesthetically pleasing, it is engaging and easy to use. Here’s more of what that entails: COLOR – […]
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs. Poorly designed websites tend to perform poorly. That means high bounce rates and low conversions. An effective site is not just aesthetically pleasing, it is engaging and easy to use. Here’s what that entails: PURPOSE – […]
You have a well designed, professional looking website (at least we HOPE you do!). But how good is it at getting attention when people arrive there? Let me give you a few tips. ATTENTION AND EMOTION: Attention is rooted in emotion. This is a scientific fact. The right colors, images and words will grab attention. […]
This week’s article was inspired by yet another in a long line of questions I constantly get from clients. STUPID ADVICE: There are a lot of people out there who get paid for giving advice. When you give advice over and over, you tend to try and find things you can tell people that are […]
In last week’s article, we went into using the SUCCESs formula for telling your story in your website. Now let’s talk about how to present that story. COGNITIVE SCIENCE: According to Dr. Carmen Simon at Rexi Media, there are three techniques that are key to directing attention and guiding behavior. These techniques can be used […]
In last weeks article, we discussed the first two steps in the all-important process of telling (and selling) your story. Here is the next step: USE THE SUCCESs FORMULA: In Dan and Chip Heath’s 2007 best-selling book Made to Stick, the authors argue that the most memorable and shared stories contain a consistent set of […]
There is no doubt that optimizing your website for Google and using Search Engine and Social Media marketing to bring people to your site will help increase your footprint on the web. But, to quote the influential social media company, chatterjet.com: “SEARCH ENGINES DON’T BUY YOUR PRODUCT OR SERVICE… …So unless you tell a story […]
Here’s a scenario I’m sure we’re all familiar with: Let’s say you’re in the market for a new car, so you head over to your local showroom. After a few minutes of browsing, you’ve seen lots of great options. Then the salesman walks over to you, and things start to unravel. The problem? You didn’t […]
