In my previous three tips, I laid out the main reasons websites fail: 1) You are not making it obvious that you are the solution to your customer’s problem 2) You’re wasting the four seconds you have to get your message across 3) You are failing to connect with your audience. Now here’s the biggest […]
Why Your Website is Losing You Money, Part 3
We’ve talked about the #1 and #2 reasons that websites fail: You are not solving your customer’s problems, and “The 4 Second Home Page Mistake”. This is a variation on #2 but a very important one. DON’T EXPLAIN… CONNECT! If your potential customers can immediately see on your Home page that what you offer may […]
Why Your Website is Losing You Money, Part 2
In our previous post we talked about the #1 reason that websites fail: You are not solving your customer’s problems. Here is the second biggest reason: YOU HAVE LESS THAN 4 SECONDS TO GET YOUR MESSAGE ACROSS. People who make mistake #1 usually make mistake #2 as well. Studies by The NN/Group show that you have 2 seconds […]
Why Your Website is Losing You Money
Websites can fail you in any number of obvious ways. They can be ugly so people don’t think they’re worth looking at. They can be difficult to navigate so people get frustrated and leave. They can be confusing so people don’t get your message. But the #1 mistake you can make is this: NOT SOLVING […]
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