Engagement

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Upon meeting someone for the first time, anyone would expect an interaction to take place. You shake hands or speak, and expect the other person to shake back or say something back to you. If this didn’t occur, not much else would after that, wouldn’t you agree? A GOOD BRAND HAS A PERSONALITY. Any good […]

Selling vs. Buying

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  “There’s a seismic shift taking place in the world of business. The shift from selling to buying. This shift is enhanced by, accelerated by, and caused by brands.” ~ Al Reis. MARKETING IS BRAND BUILDING. When you think about almost all of the internet-based methods of marketing being taught these days – websites, email […]

Hamburger Menus

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WEBPAGES: Essentially, a web page consists of containers and elements. Elements are images, video, blocks of text, etc. Containers are used to position these elements on the page. The dimensions and positions of both can be controlled in various ways; fixed: such as by number of pixels, or relative: such as by %. The entire […]

Why Your Visitors Don’t Convert Into Customers

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The main reason people don’t become your customer or client is that they’re not interested in what you’re selling. There is nothing you can do about that. But if they ARE interested, here are some things you CAN do something about: 1. THE BRAND ISN’T TRUSTWORTHY. If you have a beautifully deigned site, you obviously […]

The Essence of Branding

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The essence of branding is an idea, word, attribute or market segment that you own in the mind. IT’S NOT YOUR MIND. But please remember that it is not YOUR mind that it is “owned” in – it’s your customer’s. It is usually difficult to see your brand from the outside, as others see it, […]

Branding: Creating a New Category

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Branding is usually thought of as a way to capture a better share of an existing CATEGORY. Famous brands own a large portion of a market category. Macdonald’s is fast food, Apple is personal computers, Nike is sneakers. CREATING A NEW CATEGORY. One of the secrets of successful branding is NOT to try to invade […]

Branding: the Law of the Word

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“If you want to build a brand”, according to Marketing experts Al and Laura Reis, “you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.” WHAT’S THE WORD? When you think of Mercedes, you think of “Prestige”. For BMW it’s “Driving” and for Volvo it’s […]

2016 Design Trends

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Looking through all the predictions for design trends for the coming year, here’s what we see as the major factors: FULL SCREEN VIDEO. Full screen video replacing slideshows and banner images. It makes you stand out better and connect with your users. MINIMALISM. Fewer and larger elements with a focus on strong images and typography. […]

The New Marketing is Branding

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CONVENTIONAL MARKETING. What we think of as marketing in the traditional sense is based on selling. To be successful in today’s marketplace, your thought process has to change on this subject. Marketing is not now based on selling, it is based on buying. According to Al and Laura Reis, authors of the best-selling book The […]

content-marketing-blogging

Why Blog?

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It’s the age of Content Marketing and Inbound Marketing. Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Inbound marketing refers to marketing activities that bring visitors […]