You have a well designed, professional looking website (at least we HOPE you do!). But how good is it at getting attention when people arrive there? Let me give you a few tips. ATTENTION AND EMOTION: Attention is rooted in emotion. This is a scientific fact. The right colors, images and words will grab attention. […]
Here’s a scenario I’m sure we’re all familiar with: Let’s say you’re in the market for a new car, so you head over to your local showroom. After a few minutes of browsing, you’ve seen lots of great options. Then the salesman walks over to you, and things start to unravel. The problem? You didn’t […]
In our last article, we discussed pages that were uncluttered with plenty of “whitespace” so the viewer’s eye moves easily from element to element and their attention is directed to your important marketing messages. What we sometimes see is going too far in the direction of “pretty”. This ignores a vital rule: DESIGN THE CONTENT, […]
What we’re doing in this series is discussing what makes a well designed “Modern” website so you can see, recognize and understand those elements. If you can do that, then you can insist that your site contains these elements. GUIDE YOUR VIEWERS EYE: We’ve gown up in a culture that reads left to right, top to […]
DESIGN FOR CONTENT, NOT THE PAGE. Good modern web designs focus less on the page background and permanent page features and more on designing the content itself. This is central to getting your message across. Strong images and short, simple groups of words does the trick. What we see as a result is: – More […]
CENTRAL LAYOUT: In the first article of this series, we discussed the mainstay of modern web design: simplicity. One of the key elements that contributes to this essential ingredient is the central layout. Older websites either use left oriented layouts, with all the content stuck to the left side of the page, or liquid (full-width) […]
Due to advances in technology, and especially because of the advent of the “Responsive” website that reshapes itself in response to the type of device used to view it, the way websites are designed is changing drastically. If you were fortunate enough to have a good web designer make your site 5 years ago, it […]
We’re going to take a break from the dry and technical to talk about something that is at the very heart of good web design: grabbing the attention of potential customers and getting them inside your site. If your home page does this and does it quickly, you’ve won an important battle. Your conversion rate, […]
An extremely important part of having a professional looking web site is having images that look good, are the right size, and load quickly on the page. A lot of our clients don’t know how to make images the right size, or they use images that are way too large and make the website software […]
More than 50% of ALL web browsing on the planet is done on mobile devices now. A year and a half ago, in response to this trend, Google announced: “There is a multitude of different screen sizes across phones, “phablets”, tablets, desktops, game consoles, TVs, even wearables. Screen sizes will always be changing, so it’s […]
