There is no doubt that optimizing your website for Google and using Search Engine and Social Media marketing to bring people to your site will help increase your footprint on the web. But, to quote the influential social media company, chatterjet.com: “SEARCH ENGINES DON’T BUY YOUR PRODUCT OR SERVICE… …So unless you tell a story […]
Here’s a scenario I’m sure we’re all familiar with: Let’s say you’re in the market for a new car, so you head over to your local showroom. After a few minutes of browsing, you’ve seen lots of great options. Then the salesman walks over to you, and things start to unravel. The problem? You didn’t […]
We’re going to take a break from the dry and technical to talk about something that is at the very heart of good web design: grabbing the attention of potential customers and getting them inside your site. If your home page does this and does it quickly, you’ve won an important battle. Your conversion rate, […]
IT’S A TMI WORLD. The amount of content created by the human race from the begining of time until the year 2003 is now being created in equal or greater amount every 48 hours. Everyone is competing for every one else’s attention all the time. TMI: TOO MUCH INFORMATION. If you don’t stand out, you […]
There are three essential ingredients to successful branding. These apply to your logo, your website, and your personal branding. 1) Your brand must be SIMPLE. A logo has to be displayed in many different versions on many different platforms. A viewer’s eye skips right over a cluttered or over-wordy web page. Your message must be […]
This is a question I get asked often. My favorite definition of the word is, “the process of creating a unique image in the minds of others”. While the visual aspect of branding is very important, it’s not just a logo or color scheme. ‘Image’ is everything people think of when they think of you. […]
