We interrupt our ongoing series on Modern Web Design in order to bring you this important news flash: IF YOUR WEBSITES DOMAIN NAME IS NOT UNDER YOUR CONTROL YOU ARE IN TROUBLE! You’d think this is a simple truth that everyone knows, but – alas! – many do not. We just recently ran into this […]
In our last article, we discussed pages that were uncluttered with plenty of “whitespace” so the viewer’s eye moves easily from element to element and their attention is directed to your important marketing messages. What we sometimes see is going too far in the direction of “pretty”. This ignores a vital rule: DESIGN THE CONTENT, […]
What we’re doing in this series is discussing what makes a well designed “Modern” website so you can see, recognize and understand those elements. If you can do that, then you can insist that your site contains these elements. GUIDE YOUR VIEWERS EYE: We’ve gown up in a culture that reads left to right, top to […]
DESIGN FOR CONTENT, NOT THE PAGE. Good modern web designs focus less on the page background and permanent page features and more on designing the content itself. This is central to getting your message across. Strong images and short, simple groups of words does the trick. What we see as a result is: – More […]
CENTRAL LAYOUT: In the first article of this series, we discussed the mainstay of modern web design: simplicity. One of the key elements that contributes to this essential ingredient is the central layout. Older websites either use left oriented layouts, with all the content stuck to the left side of the page, or liquid (full-width) […]
Due to advances in technology, and especially because of the advent of the “Responsive” website that reshapes itself in response to the type of device used to view it, the way websites are designed is changing drastically. If you were fortunate enough to have a good web designer make your site 5 years ago, it […]
We’re still hearing every day how much the attendees at the April Author101 University learned from the speakers and experts who shared their knowledge to experts just like you. We are proud and humbled by the opportunity we at 21Thirteen Design had to offer our help and advice to the many participants there. Now that […]
We’re going to take a break from the dry and technical to talk about something that is at the very heart of good web design: grabbing the attention of potential customers and getting them inside your site. If your home page does this and does it quickly, you’ve won an important battle. Your conversion rate, […]
Now that you’ve found the keywords you should be using in your website, let’s talk a little bit about what to do with them. WHAT DO I DO WITH MY KEYWORDS? Google no longer pays attention to the list of keywords we used to put in the code of our websites. As we’ve discussed already, […]
Last week we talked about the starting place for finding keywords for your website. What many people don’t realize is that what you think your keywords should be and what people are actually searching for may not be the same thing. WHAT KEYWORDS SHOULD I USE FOR MY WEBSITE? You may have figured out what […]
