IT’S A TMI WORLD. The amount of content created by the human race from the begining of time until the year 2003 is now being created in equal or greater amount every 48 hours. Everyone is competing for every one else’s attention all the time. TMI: TOO MUCH INFORMATION. If you don’t stand out, you […]
There are three essential ingredients to successful branding. These apply to your logo, your website, and your personal branding. 1) Your brand must be SIMPLE. A logo has to be displayed in many different versions on many different platforms. A viewer’s eye skips right over a cluttered or over-wordy web page. Your message must be […]
This is a question I get asked often. My favorite definition of the word is, “the process of creating a unique image in the minds of others”. While the visual aspect of branding is very important, it’s not just a logo or color scheme. ‘Image’ is everything people think of when they think of you. […]
