The main reason people don’t become your customer or client is that they’re not interested in what you’re selling. There is nothing you can do about that. But if they ARE interested, here are some things you CAN do something about: 1. THE BRAND ISN’T TRUSTWORTHY. If you have a beautifully deigned site, you obviously […]
The essence of branding is an idea, word, attribute or market segment that you own in the mind. IT’S NOT YOUR MIND. But please remember that it is not YOUR mind that it is “owned” in – it’s your customer’s. It is usually difficult to see your brand from the outside, as others see it, […]
Branding is usually thought of as a way to capture a better share of an existing CATEGORY. Famous brands own a large portion of a market category. Macdonald’s is fast food, Apple is personal computers, Nike is sneakers. CREATING A NEW CATEGORY. One of the secrets of successful branding is NOT to try to invade […]
“If you want to build a brand”, according to Marketing experts Al and Laura Reis, “you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.” WHAT’S THE WORD? When you think of Mercedes, you think of “Prestige”. For BMW it’s “Driving” and for Volvo it’s […]
It’s the age of Content Marketing and Inbound Marketing. Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Inbound marketing refers to marketing activities that bring visitors […]
The reasons people will visit a website can be grouped into four categories: 1) They want information. 2) They want to buy something. 3) They want to be entertained. 4) They want to be part of a community. THEY WANT INFORMATION: This one is always true, no matter what. So give them a message that […]
This week’s article was inspired by yet another in a long line of questions I constantly get from clients. STUPID ADVICE: There are a lot of people out there who get paid for giving advice. When you give advice over and over, you tend to try and find things you can tell people that are […]
We interrupt our ongoing series on Modern Web Design in order to bring you this important news flash: IF YOUR WEBSITES DOMAIN NAME IS NOT UNDER YOUR CONTROL YOU ARE IN TROUBLE! You’d think this is a simple truth that everyone knows, but – alas! – many do not. We just recently ran into this […]
We’re still hearing every day how much the attendees at the April Author101 University learned from the speakers and experts who shared their knowledge to experts just like you. We are proud and humbled by the opportunity we at 21Thirteen Design had to offer our help and advice to the many participants there. Now that […]
An extremely important part of having a professional looking web site is having images that look good, are the right size, and load quickly on the page. A lot of our clients don’t know how to make images the right size, or they use images that are way too large and make the website software […]
