content-marketing-blogging

Why Blog?

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It’s the age of Content Marketing and Inbound Marketing. Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Inbound marketing refers to marketing activities that bring visitors […]

The Four Reasons People Visit a Website

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The reasons people will visit a website can be grouped into four categories: 1) They want information. 2) They want to buy something. 3) They want to be entertained. 4) They want to be part of a community. THEY WANT INFORMATION: This one is always true, no matter what. So give them a message that […]

Think for Yourself

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This week’s article was inspired by yet another in a long line of questions I constantly get from clients. STUPID ADVICE: There are a lot of people out there who get paid for giving advice. When you give advice over and over, you tend to try and find things you can tell people that are […]

Own Your Own Domain Name!

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We interrupt our ongoing series on Modern Web Design in order to bring you this important news flash: IF YOUR WEBSITES DOMAIN NAME IS NOT UNDER YOUR CONTROL YOU ARE IN TROUBLE! You’d think this is a simple truth that everyone knows, but – alas! – many do not. We just recently ran into this […]

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Takeaways from Author101 University

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We’re still hearing every day how much the attendees at the April Author101 University learned from the speakers and experts who shared their knowledge to experts just like you. We are proud and humbled by the opportunity we at 21Thirteen Design had to offer our help and advice to the many participants there. Now that […]

Getting Help With Images

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An extremely important part of having a professional looking web site is having images that look good, are the right size, and load quickly on the page. A lot of our clients don’t know how to make images the right size, or they use images that are way too large and make the website software […]

Why Your Website is Losing You Money, Part 4

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In my previous three tips, I laid out the main reasons websites fail: 1) You are not making it obvious that you are the solution to your customer’s problem 2) You’re wasting the four seconds you have to get your message across 3) You are failing to connect with your audience. Now here’s the biggest […]

Why Your Website is Losing You Money, Part 3

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We’ve talked about the #1 and #2 reasons that websites fail: You are not solving your customer’s problems, and “The 4 Second Home Page Mistake”. This is a variation on #2 but a very important one. DON’T EXPLAIN… CONNECT! If your potential customers can immediately see on your Home page that what you offer may […]

Why Your Website is Losing You Money, Part 2

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In our previous post we talked about the #1 reason that websites fail: You are not solving your customer’s problems. Here is the second biggest reason: YOU HAVE LESS THAN 4 SECONDS TO GET YOUR MESSAGE ACROSS. People who make mistake #1 usually make mistake #2 as well. Studies by The NN/Group show that you have 2 seconds […]

Why Your Website is Losing You Money

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Websites can fail you in any number of obvious ways. They can be ugly so people don’t think they’re worth looking at. They can be difficult to navigate so people get frustrated and leave. They can be confusing so people don’t get your message. But the #1 mistake you can make is this: NOT SOLVING […]