Now that you’ve found the keywords you should be using in your website, let’s talk a little bit about what to do with them.
WHAT DO I DO WITH MY KEYWORDS?
Google no longer pays attention to the list of keywords we used to put in the code of our websites. As we’ve discussed already, “Content is King”. What counts is using these important words and phrases in a context that makes sense and is valuable to your readers.
WHERE DO MY KEYWORDS GO?
There are still important places to put your keywords, but only in places that Google considers important. At the top of the list is what’s called the Page Title. After that is the Page Description. These two things are what are shown on a Google Results page after someone types in a keyword phrase and hits Enter.
WHAT ARE PRIMARY AND SECONDARY KEYWORDS?
Primary and Secondary Keywords are simply the words or phrases that are relevant to the content of your webpage that appear the most in searches. Your Primary Keyword is the word or phrase that appears the most, then the Secondary Keyword or words appear a little less often. Your Primary Keyword is also called your Focus Keyword.
OK, NOW WHAT?
1) Start with your Home Page. Choose a Primary Keyword and two secondary Keywords for it. Remember that a Keyword is most often a phrase, not one single word.
2) Write a Page Title that is 8 to 10 words, 50 to 80 characters long. Start it with the Primary Keyword. End it with a Secondary Keyword. Get another Secondary Keyword in the middle if you can.
3) Make sure that these words or phrases appear in the text, one or more times, on your page. If they do not, change the text to include them. The Primary Keyword should be in the first paragraph.
4) Do the same for every page of your site. Remember that Google does not search and store information about your website, it searches and stores information about the PAGES of your site.
OK, we’ve got a good start.
Need help doing this? Need help getting your website found? Need help with those other technical factors Google is looking for? That’s what we’re here for. Call us at 646-808-0249 or email me at hello@thirteen.com.
