There are all kinds of technical things that should be done to get your site listed with Google (and therefor everyone else) so people find you when searching the web. If you’re willing you can do the work to accomplish those technical things. If you’re wise you’ll get a professional to do it for you – it’s a full time job just to keep up with the latest in Search Engine Marketing.
What a lot of people are not aware of is that the formula Google uses to rank your website has shifted away from a list of keywords as the most important factor. Keywords are still important, but in a different way than they used to be. The Number One factor is now this:
ENSURE YOUR SITE HAS HIGH QUALITY CONTENT.
The foundation of any good web marketing strategy – the thing you have to do before any of the other “Technical Stuff” is going to do you any good – is have a lot of high-quality content. This means well written, relevant information tailored to the people you want to attract to your site.
CONTENT IS KING.
Here is what Google itself has to say: “Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”
SEARCH ENGINE MARKETING IS USELESS WITHOUT GOOD CONTENT.
Yes, all the other technical things can and should be done, but without quality, relevant, well-written content it won’t do you much good. As you can see from the quote above, your keywords will come naturally from content written to be helpful and informative to your potential customers.
DO A LITTLE EXCERCISE
1) Read the content on your home page.
2) Is it well written? Are there errors?
3) Does it contain information about what your potential customers are looking for? Is the information helpful?
4) Does it contain the important words that people will search on when looking for someone like you?
5) If not, get it corrected or re-written
6) Do the same for every page of your site.
Remember that Google does not rank your “site”, it ranks every individual page of your site. The question is not “Is my website properly optimized for search engines?”, it’s “Is every page of my site properly optimized for search engines?”.
Need help doing this? Need help getting your content written properly? Need help with those other technical factors Google is looking for? That’s what we’re here for. Call us at 646-808-0249 or email me at hello@thirteen.com
Next, we’ll start talking about how keywords do work in the modern age of Google ranking.
