Websites can fail you in any number of obvious ways. They can be ugly so people don’t think they’re worth looking at. They can be difficult to navigate so people get frustrated and leave. They can be confusing so people don’t get your message. But the #1 mistake you can make is this:
NOT SOLVING YOUR CUSTOMER’S PROBLEM.
They don’t care about you. What visitors care about is solving their problems. You designed your website for your needs, not theirs.
Surveys show that people visit websites for one of four reasons:
1) They want information.
2) They want to buy something.
3) They want to be entertained.
4) They want to be part of a community.
It’s not about a marketing channel, promoting a brand or increasing sales, (although it WILL be if you do it right). It’s about solving your customer’s problem.
DO THIS EXCERCISE:
1) Write this down on a piece of paper: “The only reason my website exists is to solve my customers’ problems.”
2) Write down your answers to this question: “What problems does the page I’m looking at solve?”
IT’S NOT EASY TO FIGURE OUT
Most of our clients have a very difficult time looking in at themselves to see what other people see and figuring out how to communicate their value to potential customers. That’s one of the many things we can do for you. Email us at hello@21thirteen.com or call us at 646 808 0249 to get help.
