The main reason people don’t become your customer or client is that they’re not interested in what you’re selling. There is nothing you can do about that. But if they ARE interested, here are some things you CAN do something about:
1. THE BRAND ISN’T TRUSTWORTHY.
If you have a beautifully deigned site, you obviously care enough to to instill trust in your visitors.
2. THE OFFERING ISN’T UNIQUE.
You can show how what you are offering is valuable. But others can do that too. Show how you are unique and by definition you are the only one offering what you offer.
3. THE MESSAGE ISN’T REAL.
If you want to win trust, don’t go over the top. “Hype” is a turn-off. Be transparent, honest and straightforward when you explain the benefits of your offering.
4. THERE’S NO FALLBACK.
It’s scary without a net. Offer stellar customer service or a money-back guarantee.
All of these points are born from fear – fear of making a mistake or losing. Create brand trust and increase conversion.
Email us at hello@21thirteen.com or call us at 646 808 0249 to learn more, or for help in creating brand trust.
