DESIGN FOR CONTENT, NOT THE PAGE.
Good modern web designs focus less on the page background and permanent page features and more on designing the content itself.
This is central to getting your message across. Strong images and short, simple groups of words does the trick.
What we see as a result is:
– More open, less boxed-in page layouts
– Simpler backgrounds that don’t distract
– Strong colors, white and black, with strong contrast to separate out areas and move the eye easily to the marketing messages
– Subtle 3D effects used to draw attention to the content itself, including the main branding
The focus is on making the site’s subject look good, instead of making the web designer look good.
DOES YOUR WEBSITE FOCUS ON YOUR MESSAGE?
Do a little exercise and look at your website with fresh eyes. Does the massage really stand out? Are you instantly interested and can you easily discover what your message is (what you do, how you appeal to your potential customers or clients)?
If not, contact us to find out how we can make your site the effective marketing tool it needs to be.
Email us at hello@21thirteen.com or call us at 646 808 0249.
Next, we’re going to focus on an extremely useful way to achieve a modern, effective web page.
Perry Yeldham, 21Thirteen Design
