Due to advances in technology, and especially because of the advent of the “Responsive” website that reshapes itself in response to the type of device used to view it, the way websites are designed is changing drastically.
If you were fortunate enough to have a good web designer make your site 5 years ago, it now looks outdated. If you were not so fortunate, it REALLY looks outdated.
A WELL DESIGNED WEBSITE IS A NECESSITY, NOT A LUXURY.
The field has become so crowded, and it is so important to make that first impression really count. Therefore a well designed and modern looking “Google-friendly” site is no longer a luxury, but a vital necessity.
If you recognize that your website is your single most important marketing tool, then you will understand that good design does not mean “pretty”. It means effective.
What we’re going to do in this series is discuss what makes a well designed “Modern” website so you can see, recognize and understand those elements. If you can do that, then you can insist that your site contains these elements.
DELIVERING MORE WITH LESS
According to award winning web designer Ben Hunt, what has now become known as modern “Web 2.0” design can be summed up in one word: simplicity.
Good web design today delivers more with less, and can be expressed in three words:
1. SIMPLE
2. BOLD
3. ELEGANT
Because of today’s technology, we no longer need to crowd things on to a web page, and that has given us the freedom to design marketing messages into a page much more effectively.
WHAT WE CAN DO NOW
1. Shoot straight for the site’s goals, by guiding the site visitor’s eye through the use of fewer, well-chosen visual elements.
2. Use fewer words but say more, and carefully select imagery to create the desired feel.
3. Reject the idea that we can’t guess what people want from our sites.
What we’re going to do in this series is discuss the individual elements that contribute to an effectively designed web page. If you want to be successful, this information is vital, so please stay tuned.
Do you want an effective website? Let us help you create one now. Email us at hello@21thirteen.com or call us at 646 808 0249.
Perry Yeldham, 21Thirteen Design
