THE EVOLUTION OF BRANDING:
In our last series of articles we discussed the history of Branding, which reflects all that a successful brand has come to mean to us today: quality & reliability, personification, a means of expressing who we are, an experience, and connection with others.
These qualities all have to do with the way we, as customers, relate to a brand. But what about what a brand means to us as business owners, entrepreneurs, authors, speakers, coaches or professionals?
WHAT A BRAND REALLY IS
After all the discussions about what branding is, does, or means, it really comes down to one thing. If you create a brand, you have given birth to something that, in the eyes of others, creates value above and beyond everything else out there that could possibly compete with you.
Value translates to money. You can charge more, and if you have put in the effort to brand yourself or your products or services, you have indeed created something that is worth more.
Why? Because you cannot really brand something that has no real value. If you try, you will fail. It isn’t just the logo or the name or the graphics – those are just the face behind which the value lies.
When all is said done, the real definition is this:
BRANDS MAKE PEOPLE THINK SOMETHING IS WORTH PAYING FOR.
Interested in finding out how you can use branding to reach more people and become more successful? Email us at hello@21thirteen.com or call us at 646 808 0249 to find out more.
