Here’s a scenario I’m sure we’re all familiar with:
Let’s say you’re in the market for a new car, so you head over to your local showroom. After a few minutes of browsing, you’ve seen lots of great options. Then the salesman walks over to you, and things start to unravel.
The problem? You didn’t believe a word that came out of his mouth. And, because there was no trust, you aren’t going to give him a penny of your hard-earned cash.
THE IMPORTANCE OF CREDIBILITY
This isn’t a problem confined to the sometimes-shady world of car dealerships, though. All businesses need to establish trust and credibility. No credibility, no customers.
If you run an online business, you have to work hard to establish credibility. “Credibility, though, is one of the most important qualities a website can have – no amount of conversion optimization can make up for a website’s lack of credibility.” ~ Shaun Quarton, Elegant Themes
BUT WHAT MAKES A WEBSITE CREDIBLE?
You type your query into Google and hit enter. The first result looks perfect, with a description that matches your needs to a tee. You click on the link with the fullest intention to buy…but you quickly lose interest when the website doesn’t quite meet your expectations.
A familiar story, huh? A website’s credibility can be obliterated in a split second, and no amount of trying can turn it around. And, according to Stanford University’s Web Credibility Research:
BETWEEN 75% AND 94% WILL JUDGE YOU BASED ON YOUR SITE’S DESIGN
Credibility starts with web design. A professionally designed, aesthetically pleasing website goes a long way towards building instant trust.
Contact us to find out how we can give you a professional, impressive presence on the web that establishes your credibility without question.
Email us at hello@21thirteen.com or call us at 646 808 0249.
Perry Yeldham, 21Thirteen Design
