MEMBERSHIP SITES
There are many authors, speakers, coaches and consultants who offer things others want to learn or know about. A great way to monetize that is to have a membership website where people pay a one-time or recurring fee to get access to that material. Here are some good reasons why it pays to have a membership site:
LEVERAGED OR RECURRING INCOME
Once you’ve done the hard work of creating material of value in video and/or text form, you can sell it over and over again without doing much work at all.
MORE FOCUSED VALUE
Content marketing – offering value for free in order to gain loyal paying customers – is what works nowadays in the marketing world. But once you’ve gained that loyalty, you can give value at a low cost that goes deeper and into more detail, and that can be built upon to offer even more advanced material.
GREATER IMPACT
There’s no doubt that people value that which they have to pay for more than that which they don’t. Asking someone to pay for what you offer gives them a reason to focus time and attention on what you can teach.
SOCIAL BUZZ
Your membership site is yet another platform to create social media buzz around, both outgoing and incoming. If what you have created has value, people will talk about it to others.
AUTOMATION
Using one of the many great membership plugins for WordPress such as Wishlist, Memberium, iMember360, OptimizeMember or AccessAlly, allows you to let the software, and not you or your team, automate the tasks of registration, purchases, refunds, password resets, tagging, permissions, and much more.
Email us at hello@21thirteen.com or call us at 646 808 0249 to learn more or get help creating a membership website…
