In our last article, I recommended that you “throw ideas at the wall” – in other words just write out everything that comes to mind with no filters or editing – in answer to these four questions:
1. WHO ARE YOU AND WHAT’S YOUR STORY?
2. WHAT DO YOU BELIEVE IN?
3. WHAT MAKES YOU DIFFERENT?
4. WHO DO YOU WANT TO HELP?
If you want to continue this exercise on your own, it’s time to distill everything down. Be precise about who you want to help and why, and ensure you define what you’re an expert at.
Use this template to get started:
I help _______________ (audience) to _______________(reach primary benefit(s) or solve primary problem) . I’m different from other _______________(category) because _______________ (differentiator).
Fill in the blanks and rearrange things until it feels right and reads well for you.
Here’s an example:
21Thirteen Design helps businesses, non-profits, authors, speakers, coaches and experts make a difference. We’re more than a web design company. We’re an emotional design and branding company.
If you do this, you’ve clearly defined your brand. Now the logo design, the website, the messaging and the marketing get a LOT easier.
For help with your personal brand, email us at hello@21thirteen.com or call us at 646 808 0249. Let’s make something memorable together.
