In the book Blink, Malcolm Gladwell told us that we make deep and lasting judgements about the the things we see in the blink of an eye; 1/25th of a second.

Neuroscience and Cognitive Psychology continue to reveal the things that determine how we take in and retain information.

The Stanford University Web Credibility research department’s studies in their Persuasive Technology Lab show that 75% of users make judgements about your credibility based on your web design, and 94% of a website’s user’s first impressions are
design related.

Visual Branding and Website are not just a matter of creating a pretty design. Credibility comes from the design and build of your website, but distinctiveness – your ability to stand out in a TMI world – depends on branding: the creation of a box in the public’s mind in which you and you alone reside.