CUSTOM WEBSITE DESIGN
 
VISUAL BRANDING
 
WEB MARKETING
 
ECOMMERCE WEB SITES
 
SOCIAL MEDIA DESIGN
 
MOBILE FRIENDLY WEBSITES
 
CUSTOM PROGRAMMING/APPS
 
VOLUSION CUSTOMIZATION
 
CUSTOM WORDPRESS DESIGN
 

WHO WE ARE

21Thirteen Design is a full service, in-house visual branding company that designs based on principles of neuroscience, emotional design, and what we consider the immutable laws of branding. With over 15 years of experience in the creative industry, we create integrated marketing solutions that drive business and boost revenue. We're real people, with a real passion for what we do.
WE ARE THE EXPERTS   check out our blog

The Essence of Branding

The essence of branding is an idea, word, attribute or market segment that you own in the mind. IT’S NOT YOUR MIND. But please remember that it is not YOUR mind that it is “owned” in - it’s your customer’s. It is usually difficult to see your brand from the outside, as […]
Feb 20, 2016 /

Branding: Creating a New Category

Branding is usually thought of as a way to capture a better share of an existing CATEGORY. Famous brands own a large portion of a market category. Macdonald’s is fast food, Apple is personal computers, Nike is sneakers. CREATING A NEW CATEGORY. One of the secrets of successful branding is NOT to […]
Feb 13, 2016 /

Branding: the Law of the Word

“If you want to build a brand”, according to Marketing experts Al and Laura Reis, “you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.” WHAT’S THE WORD? When you think of Mercedes, you think of “Prestige”. For BMW it’s “Driving” and […]
Feb 6, 2016 /

2016 Design Trends

Looking through all the predictions for design trends for the coming year, here’s what we see as the major factors: FULL SCREEN VIDEO. Full screen video replacing slideshows and banner images. It makes you stand out better and connect with your users. MINIMALISM. Fewer and larger elements with a focus on strong images and […]
Jan 31, 2016 /

The New Marketing is Branding

CONVENTIONAL MARKETING. What we think of as marketing in the traditional sense is based on selling. To be successful in today’s marketplace, your thought process has to change on this subject. Marketing is not now based on selling, it is based on buying. According to Al and Laura Reis, authors of the […]
Jan 16, 2016 /
content-marketing-blogging

Why Blog?

It's the age of Content Marketing and Inbound Marketing. Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Inbound marketing refers to marketing activities […]
Dec 21, 2015 /
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