2016 Design Trends

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Looking through all the predictions for design trends for the coming year, here’s what we see as the major factors: FULL SCREEN VIDEO. Full screen video replacing slideshows and banner images. It makes you stand out better and connect with your users. MINIMALISM. Fewer and larger elements with a focus on strong images and typography. […]

The Principles of Effective Web Design, Part 2

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“To design is to communicate clearly by whatever means you can control or master.” – Milton Glaser. Poorly designed websites tend to perform poorly. That means high bounce rates and low conversions. An effective site is not just aesthetically pleasing, it is engaging and easy to use. Here’s more of what that entails: COLOR – […]

The Principles of Effective Web Design, Part 1

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“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs. Poorly designed websites tend to perform poorly. That means high bounce rates and low conversions. An effective site is not just aesthetically pleasing, it is engaging and easy to use. Here’s what that entails: PURPOSE – […]

Getting Attention

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You have a well designed, professional looking website (at least we HOPE you do!). But how good is it at getting attention when people arrive there? Let me give you a few tips. ATTENTION AND EMOTION: Attention is rooted in emotion. This is a scientific fact. The right colors, images and words will grab attention. […]

Credibility

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Here’s a scenario I’m sure we’re all familiar with: Let’s say you’re in the market for a new car, so you head over to your local showroom. After a few minutes of browsing, you’ve seen lots of great options. Then the salesman walks over to you, and things start to unravel. The problem? You didn’t […]

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What is Modern Web Design? Part 5

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In our last article, we discussed pages that were uncluttered with plenty of “whitespace” so the viewer’s eye moves easily from element to element and their attention is directed to your important marketing messages. What we sometimes see is going too far in the direction of “pretty”. This ignores a vital rule: DESIGN THE CONTENT, […]

What is Modern Web Design? Part 4

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What we’re doing in this series is discussing what makes a well designed “Modern” website so you can see, recognize and understand those elements. If you can do that, then you can insist that your site contains these elements. GUIDE YOUR VIEWERS EYE: We’ve gown up in a culture that reads left to right, top to […]

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What is Modern Web Design? Part 3

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DESIGN FOR CONTENT, NOT THE PAGE. Good modern web designs focus less on the page background and permanent page features and more on designing the content itself. This is central to getting your message across. Strong images and short, simple groups of words does the trick. What we see as a result is: – More […]

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What is Modern Web Design? Part 2

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CENTRAL LAYOUT: In the first article of this series, we discussed the mainstay of modern web design: simplicity. One of the key elements that contributes to this essential ingredient is the central layout. Older websites either use left oriented layouts, with all the content stuck to the left side of the page, or liquid (full-width) […]

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What is Modern Web Design? Part 1

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Due to advances in technology, and especially because of the advent of the “Responsive” website that reshapes itself in response to the type of device used to view it, the way websites are designed is changing drastically. If you were fortunate enough to have a good web designer make your site 5 years ago, it […]