The Difference Between Art And Design

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The information I’m expressing here is not something you, as the owner of a website, need to be thoroughly familiar with. But I think that understanding a couple of basics here will help you understand what a good website does. ART IS A COMMUNICATION. DESIGN IS THE COMMUNICATION OF SOMETHING SPECIFIC. At its very core, […]

The Conversation

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One of the most famous ideas in the history of marketing is Robert Collier’s quote, “Always enter the conversation already taking place in the customer’s mind.” In essence, good branding does exactly that… or it creates a new conversation the customer is willing and even eager to take part in. THE QUESTION: If you agree, […]

Engagement

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Upon meeting someone for the first time, anyone would expect an interaction to take place. You shake hands or speak, and expect the other person to shake back or say something back to you. If this didn’t occur, not much else would after that, wouldn’t you agree? A GOOD BRAND HAS A PERSONALITY. Any good […]

Hamburger Menus

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WEBPAGES: Essentially, a web page consists of containers and elements. Elements are images, video, blocks of text, etc. Containers are used to position these elements on the page. The dimensions and positions of both can be controlled in various ways; fixed: such as by number of pixels, or relative: such as by %. The entire […]

Why Your Visitors Don’t Convert Into Customers

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The main reason people don’t become your customer or client is that they’re not interested in what you’re selling. There is nothing you can do about that. But if they ARE interested, here are some things you CAN do something about: 1. THE BRAND ISN’T TRUSTWORTHY. If you have a beautifully deigned site, you obviously […]

2016 Design Trends

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Looking through all the predictions for design trends for the coming year, here’s what we see as the major factors: FULL SCREEN VIDEO. Full screen video replacing slideshows and banner images. It makes you stand out better and connect with your users. MINIMALISM. Fewer and larger elements with a focus on strong images and typography. […]

The Principles of Effective Web Design, Part 2

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“To design is to communicate clearly by whatever means you can control or master.” – Milton Glaser. Poorly designed websites tend to perform poorly. That means high bounce rates and low conversions. An effective site is not just aesthetically pleasing, it is engaging and easy to use. Here’s more of what that entails: COLOR – […]

The Principles of Effective Web Design, Part 1

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“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs. Poorly designed websites tend to perform poorly. That means high bounce rates and low conversions. An effective site is not just aesthetically pleasing, it is engaging and easy to use. Here’s what that entails: PURPOSE – […]

Getting Attention

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You have a well designed, professional looking website (at least we HOPE you do!). But how good is it at getting attention when people arrive there? Let me give you a few tips. ATTENTION AND EMOTION: Attention is rooted in emotion. This is a scientific fact. The right colors, images and words will grab attention. […]

Credibility

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Here’s a scenario I’m sure we’re all familiar with: Let’s say you’re in the market for a new car, so you head over to your local showroom. After a few minutes of browsing, you’ve seen lots of great options. Then the salesman walks over to you, and things start to unravel. The problem? You didn’t […]