Website Trends Into 2018

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WHERE THINGS ARE GOING I get asked a lot about where things are going in websites and web design. Above all, the answer is simplicity. This means cleaner, less cluttered layouts, more empty space and fewer words. TYPOGRAPHY With that said, typography becomes far more important: large, bold headlines and blocks of text arranged asymmetrically. […]

Video on Your Website

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A PICTURE IS WORTH 1,000 WORDS The old saying is still true, and when it comes to animation – moving pictures – it’s even more true. People find a Play button almost irresistible, and background video – a looped, silent video behind words and/or static images – is extremely effecti ve in capturing attention. The […]

Human Centered Design

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HUMANS Humans have feelings, thoughts, and emotions . When a website does not merely perform a function (give information), but instead coaxes a response – a reaction – then it becomes something we personally relate to as we would another human, a pet, or a beautiful home (and after all, your website IS your home – […]

More on Emotional Design

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EMOTION Emotional design has the power to turn users into fans, spreading the word about things they love. Emotion says what’s important to us, or not important. THREE LEVELS Don Norman of the Nielsen Norman Group talks about the three levels of emotion that affect our behavior. Here’s a list of emotions used in brand […]

Selfie Websites

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THE MISTAKE One big mistake we see people make, when supplying content to us for their website, is that the content is about them, not their potential clients, customers, or website viewers. Granted, it can be difficult to step outside of yourself or your business, look in, and see what others should see so that […]

The Difference Between Art And Design

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The information I’m expressing here is not something you, as the owner of a website, need to be thoroughly familiar with. But I think that understanding a couple of basics here will help you understand what a good website does. ART IS A COMMUNICATION. DESIGN IS THE COMMUNICATION OF SOMETHING SPECIFIC. At its very core, […]

The Conversation

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One of the most famous ideas in the history of marketing is Robert Collier’s quote, “Always enter the conversation already taking place in the customer’s mind.” In essence, good branding does exactly that… or it creates a new conversation the customer is willing and even eager to take part in. THE QUESTION: If you agree, […]

Engagement

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Upon meeting someone for the first time, anyone would expect an interaction to take place. You shake hands or speak, and expect the other person to shake back or say something back to you. If this didn’t occur, not much else would after that, wouldn’t you agree? A GOOD BRAND HAS A PERSONALITY. Any good […]

Hamburger Menus

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WEBPAGES: Essentially, a web page consists of containers and elements. Elements are images, video, blocks of text, etc. Containers are used to position these elements on the page. The dimensions and positions of both can be controlled in various ways; fixed: such as by number of pixels, or relative: such as by %. The entire […]

Why Your Visitors Don’t Convert Into Customers

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The main reason people don’t become your customer or client is that they’re not interested in what you’re selling. There is nothing you can do about that. But if they ARE interested, here are some things you CAN do something about: 1. THE BRAND ISN’T TRUSTWORTHY. If you have a beautifully deigned site, you obviously […]