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Digital Marketing Part II

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To understand what Digital Marketing is all about now, let’s talk about what is called Content Marketing. BRAND IS KING: There are a number of highly respected branding experts who will say there is no such thing as “marketing” now; it’s all about branding. They are in essence correct, because the entire process of marketing […]

Digital Marketing Part I

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DESIGN VS. MARKETING Nowadays most every person and business creating a website knows it’s not enough to just have a great website. Yes, it’s an absolute necessity as a starting place, but you have to get people TO your website. Spending money on marketing to drive people to an ugly or ineffective website is a […]

How to Use Mailchimp

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OPTINS Almost every one of our clients wants or needs a way for people to sign up for a newsletter or a “free something” – what many call an “ethical bribe”. If you want to grow your business, your readership or your membership, you need a way to collect “identities” – people’s email addresses – […]