HOSTING YOUR WEBSITE PART I

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I’ve been prompted to write this article by the number of questions I get from our clients about hosting their WordPress websites. For custom designed, compelling, credible, and professional websites, WordPress is by far the leading platform for building a website these days. But with the modern technologies needed and available for creating a mobile […]

NEVERMIND

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In a TEDx talk you can find on Youtube, branding expert Bruce Terkel gives a talk called, “Forget mindfulness. Try nevermindfulness” PEOPLE BUY BRANDS, NOT PRODUCTS: He explains how people buy brands,not product. This is relevant to every author, speaker, coach, business owner and entrepreneur. A brand is not a logo or trademark – “A […]

A LITTLE MORE PRIVACY

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The GDPR (General Data Protection Regulation) enacted by the European Union in the Spring of 2018 has caused a strong movement across the U.S. to comply with its policy, even though it applies only to the rights of European users. Most think that a U.S. law mirroring the regulations will be enacted at some point, […]

MAKE GOOD ART (OR WHATEVER)

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I’m going to diverge this week from writing about design, branding, and websites, and share a thought I deeply feel should be shared. SUCCESS: I think I can safely say that every client I have – whether they are an author, speaker, coach, professional practitioner, service provider, retailer, business enterprise, or corporation – wants to […]

WHAT MAKES A GREAT WEBSITE, PART IV

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After discussing visual design, page speed, and navigation, let’s move on to the final two elements in this series. MOBILE FRIENDLINESS: With 60% of searches now being conducted on mobile devices and the proliferation of the tablet and smart phone, mobile friendliness has become a vital part of a great website. For the creators and […]

WHAT MAKES A GREAT WEBSITE, PART III

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In Part II of this series, we discussed the first two elements of a great website: Visual Design and Page Load Speed. Let’s continue. NAVIGATION Part of a well designed home page (the most important part of a website by a long shot) is the principle of short and engaging sections of text that will […]

WHAT MAKES A GREAT WEBSITE, PART II

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In my last article, we introduced the factors that combine to create a great website, and why no one should accept anything but that. Let’s start going into detail now. 1. VISUAL DESIGN Certainly the first thing we notice when we see a webpage – particularly in that first blink of the eye when our […]

WHAT MAKES A GREAT WEBSITE, PART I

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If you’ve ever read anything or studied in any way the subject of Selling, you’ll most likely have heard the statement that we, as human beings, are always selling something. We’re selling ourselves, our ideas, our needs and wants to others even if we’re not actually trying to get money in exchange for a product […]

A LITTLE PRIVACY, PLEASE

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If you collect any information from your viewers on your website at all – an optin to your newsletter, an email form they fill out, Google Analytics, and in particular if you sell anything on your site or do business in some way with people via your site, you are or may be legally required […]

DESIGN & MARKETING

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WHAT COMES FIRST: You’ve probably been told over and over, “build your online presence”. It may have been phrased as “establish your platform”. How ever it’s put, there’s no doubt you have to use a website, and you may be best off using social media, or maybe email marketing, or blogging, or some combination of […]