Facebook VS. Pinterest

Posted · Add Comment

FACEBOOK Facebook users spend around 60 Billion minutes a month on the social media site. Youtube comes in a distant second at around 10 Billion. In a given month, Facebook will be viewed by more than 750 Million unique visitors, while Twitter, the next largest, comes in at around 150 Million. ADVERTISING While Facebook, by […]

I Don’t Care About You

Posted · Add Comment

EMOTION & DESIRE How many times have you heard the phrase, “People buy based on emotion”? If you’re trying to educate yourself on the road to being successful, then the answer probably is, “A lot”. The reason for that is that it’s true. As in so many other things, it was Apple that pioneered the […]

Say The Word

Posted · Add Comment

SAY THE WORD Perry Yeldham, Founder and Creative Director 21Thirteen Design: Websites that Connect – http://21thirteen.com WORDS MAKE A DIFFERENCE Researchers now know that humans are hardwired to associate sounds and words with images. We have an instinctual reaction to words that goes far below our surface awareness. This is why when using emotional design […]

THE DREADED WALL OF TEXT

Posted · Add Comment

A WEBSITE IS A PRESENTATION A website is vital marketing tool – perhaps your most vital tool – and its design is not a matter of being “pretty” or “cool”, but a matter of being effective. Dr. Carmen Simon of the Rexi Method teaches that to be memorable, a presentation must have Attention Triggers, Memory […]

Keep It Simple

Posted · Add Comment

According to Dr. Carmen Simin, “Combining neuroscience and cognitive psychology gives us clues about where attention is processed in the brain, how memories are formed, and how decisions are made. This information can be applied to practical applications, such as making content memorable and actionable.” This is an extremely important factor in designing a website. […]

FIRST STEPS FIRST, PART II

Posted · Add Comment

In our last article, I recommended that you “throw ideas at the wall” – in other words just write out everything that comes to mind with no filters or editing – in answer to these four questions: 1. WHO ARE YOU AND WHAT’S YOUR STORY? 2. WHAT DO YOU BELIEVE IN? 3. WHAT MAKES YOU […]

FIRST STEPS FIRST

Posted · Add Comment

We get an increasing number of requests for “Personal Branding” sites, and with good reason. If you’re starting or growing a company, people are going to look you up on the internet. It’s vital to be able to control what they learn about you as much as possible, build your credibility from the very beginning, […]

Emotional Branding

Posted · Add Comment

A man named Marc Gobé is credited with the creating the idea of Emotional Branding 20 years ago. His observation that connections can take place on an emotional level between people and brands has been borne out by research and practice since that time. Customers relate to brands they feel reflect their emotional identity. When […]

People Forget

Posted · Add Comment

A great deal of research has gone into determining the fact that people typically forget 90% of content in any kind of presentation. This is as true of a website’s home page as it is of a powerpoint, one-sheet, advertisement, email newsletter, or any other type of presentation. MAKE IT MEMORABLE Neuroscientist Dr. Carmen Simon […]

The Conversation

Posted · Add Comment

One of the most famous ideas in the history of marketing is Robert Collier’s quote, “Always enter the conversation already taking place in the customer’s mind.” In essence, good branding does exactly that… or it creates a new conversation the customer is willing and even eager to take part in. THE QUESTION: If you agree, […]