Website Trends Into 2018

Posted · Add Comment

WHERE THINGS ARE GOING I get asked a lot about where things are going in websites and web design. Above all, the answer is simplicity. This means cleaner, less cluttered layouts, more empty space and fewer words. TYPOGRAPHY With that said, typography becomes far more important: large, bold headlines and blocks of text arranged asymmetrically. […]

Video on Your Website

Posted · Add Comment

A PICTURE IS WORTH 1,000 WORDS The old saying is still true, and when it comes to animation – moving pictures – it’s even more true. People find a Play button almost irresistible, and background video – a looped, silent video behind words and/or static images – is extremely effecti ve in capturing attention. The […]

Human Centered Design

Posted · Add Comment

HUMANS Humans have feelings, thoughts, and emotions . When a website does not merely perform a function (give information), but instead coaxes a response – a reaction – then it becomes something we personally relate to as we would another human, a pet, or a beautiful home (and after all, your website IS your home – […]

I Don’t Care About You, Part II

Posted · Add Comment

EMOTION & DESIRE How many times have you heard the phrase, “People buy based on emotion”? If you’re trying to educate yourself on the road to being successful, then the answer probably is, “A lot”. The reason for that is that it’s true! As in so many other things, it was Apple that pioneered the […]

More on Emotional Design

Posted · Add Comment

EMOTION Emotional design has the power to turn users into fans, spreading the word about things they love. Emotion says what’s important to us, or not important. THREE LEVELS Don Norman of the Nielsen Norman Group talks about the three levels of emotion that affect our behavior. Here’s a list of emotions used in brand […]

Digital Marketing Part II

Posted · Add Comment

To understand what Digital Marketing is all about now, let’s talk about what is called Content Marketing. BRAND IS KING: There are a number of highly respected branding experts who will say there is no such thing as “marketing” now; it’s all about branding. They are in essence correct, because the entire process of marketing […]

Digital Marketing Part I

Posted · Add Comment

DESIGN VS. MARKETING: Nowadays most every person and business creating a website knows it’s not enough to just have a great website. Yes, it’s an absolute necessity as a starting place, but you have to get people TO your website. Spending money on marketing to drive people to an ugly or ineffective website is a […]

Color Me Blue … Or Red … Or Green

Posted · Add Comment

COLORS People often bring up the subject of “Color Psychology” to me. I don’t believe there is anything like a set of rules that if you’re “this”, you have to use “that color”. But there is some validity to what branding guru John Williams compiled many years ago, so for your dining and dancing pleasure, […]

Selfie Websites

Posted · Add Comment

THE MISTAKE One big mistake we see people make, when supplying content to us for their website, is that the content is about them, not their potential clients, customers, or website viewers. Granted, it can be difficult to step outside of yourself or your business, look in, and see what others should see so that […]

A Branding Case Study: Part III

Posted · Add Comment

PARTS I AND II In the first article of this series, we discussed the logo ( https://21thirteen.com/branding-case-study-part/ ), then the Emotional Message ( https://21thirteen.com/branding-case-study-part-ii/ ). Now we move on to the all-important “emotional message”. THE IPA Paruresis is a condition that affects more than 2 million Americans, and the International Paruresis Association is the only […]