THE HISTORY OF BRANDING, PART III

Posted · Add Comment

HUMAN BEHAVIOR: After talking about the first 4 Waves of Branding, from 1875 to 2005, let’s pause for a moment and look at our basic instinctual needs: food, shelter, and reproduction. These could be said to add up to one thing: survival. But humans also have a significant collective tendency as part of our instinct […]

THE HISTORY OF BRANDING, PART II

Posted · Add Comment

THE FIRST TWO WAVES In my last article, I talked about the first two major waves of branding, back when a brand was the only way to get consistency and quality, and later when brands became “people” – they were associated with characters such as Betty Crocker or Uncle Ben. This second wave created the […]

THE HISTORY OF BRANDING, PART I

Posted · Add Comment

GOOD BRANDING MEANS SUCCESS In order to understand the importance of branding and why you need it, let’s take a quick look at the history of Branding. There are 5 Waves in this history; we are currently in the middle of Wave 5. Each wave has something to teach us, and their elements are all […]

THE DREADED WALL OF TEXT

Posted · Add Comment

A WEBSITE IS A PRESENTATION A website is vital marketing tool – perhaps your most vital tool – and its design is not a matter of being “pretty” or “cool”, but a matter of being effective. Dr. Carmen Simon of the Rexi Method teaches that to be memorable, a presentation must have Attention Triggers, Memory […]

Break The Rules

Posted · Add Comment

BREAK THE RULES Perry Yeldham, Founder and Creative Director 21Thirteen Design: Websites that Connect – http://21thirteen.com DO THIS, DON’T DO THAT I can’t tell you how many times I’ve heard, “But so-and-so said I should (or should not) do this.” But we all know rules are made to be broken, and it’s often the rule-breakers […]

Say The Word

Posted · Add Comment

SAY THE WORD Perry Yeldham, Founder and Creative Director 21Thirteen Design: Websites that Connect – http://21thirteen.com WORDS MAKE A DIFFERENCE Researchers now know that humans are hardwired to associate sounds and words with images. We have an instinctual reaction to words that goes far below our surface awareness. This is why when using emotional design […]

I Don’t Care About You

Posted · Add Comment

EMOTION & DESIRE How many times have you heard the phrase, “People buy based on emotion”? If you’re trying to educate yourself on the road to being successful, then the answer probably is, “A lot”. The reason for that is that it’s true. As in so many other things, it was Apple that pioneered the […]

Facebook VS. Pinterest

Posted · Add Comment

FACEBOOK Facebook users spend around 60 Billion minutes a month on the social media site. Youtube comes in a distant second at around 10 Billion. In a given month, Facebook will be viewed by more than 750 Million unique visitors, while Twitter, the next largest, comes in at around 150 Million. ADVERTISING While Facebook, by […]

Keep It Simple

Posted · Add Comment

According to Dr. Carmen Simin, “Combining neuroscience and cognitive psychology gives us clues about where attention is processed in the brain, how memories are formed, and how decisions are made. This information can be applied to practical applications, such as making content memorable and actionable.” This is an extremely important factor in designing a website. […]

FIRST STEPS FIRST, PART II

Posted · Add Comment

In our last article, I recommended that you “throw ideas at the wall” – in other words just write out everything that comes to mind with no filters or editing – in answer to these four questions: 1. WHO ARE YOU AND WHAT’S YOUR STORY? 2. WHAT DO YOU BELIEVE IN? 3. WHAT MAKES YOU […]