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Digital Marketing Part II

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To understand what Digital Marketing is all about now, let’s talk about what is called Content Marketing. BRAND IS KING: There are a number of highly respected branding experts who will say there is no such thing as “marketing” now; it’s all about branding. They are in essence correct, because the entire process of marketing […]

Digital Marketing Part I

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DESIGN VS. MARKETING Nowadays most every person and business creating a website knows it’s not enough to just have a great website. Yes, it’s an absolute necessity as a starting place, but you have to get people TO your website. Spending money on marketing to drive people to an ugly or ineffective website is a […]

How to Use Mailchimp

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OPTINS Almost every one of our clients wants or needs a way for people to sign up for a newsletter or a “free something” – what many call an “ethical bribe”. If you want to grow your business, your readership or your membership, you need a way to collect “identities” – people’s email addresses – […]

True Colors Part II

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LOGO COLORS OK, let’s talk a bit more about color and especially the use of color in a logo and in branding. A study of the 100 most valuable brands in the world shows the use of these colors in this order, with blue used just under 40% of the time and purple coming in […]

True Colors

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COLORS People often bring up the subject of “Color Psychology” to me. I don’t believe there is anything like a set of rules that if you’re “this”, you have to use “that color”. But there is some validity to what branding guru John Williams compiled many years ago, so for your dining and dancing pleasure, […]

Selfie Websites

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THE MISTAKE One big mistake we see people make, when supplying content to us for their website, is that the content is about them, not their potential clients, customers, or website viewers. Granted, it can be difficult to step outside of yourself or your business, look in, and see what others should see so that […]

A Branding Case Study: Part III

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PARTS I AND II In the first article of this series, we discussed the logo ( http://21thirteen.com/branding-case-study-part/ ), then the Emotional Message ( http://21thirteen.com/branding-case-study-part-ii/ ). Now we move on to the all-important “emotional message”. THE IPA Paruresis is a condition that affects more than 2 million Americans, and the International Paruresis Association is the only […]

A Branding Case Study: Part II

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THE IPA Paruresis is a condition that affects more than 2 million Americans, and the International Paruresis Association is the only organization in the country that supports those who suffer from it. Yet membership and support were dwindling, they had an ineffective visual brand and their website was old fashioned and poorly designed. They needed […]

A Branding Case Study: Part I

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THE IPA Paruresis is a condition that affects more than 2 million Americans, and the International Paruresis Association is the only organization in the country that supports those who suffer from it. Yet membership and support were dwindling, they had an ineffective visual brand and their website was old fashioned and poorly designed. They needed […]

The Difference Between Art And Design

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The information I’m expressing here is not something you, as the owner of a website, need to be thoroughly familiar with. But I think that understanding a couple of basics here will help you understand what a good website does. ART IS A COMMUNICATION. DESIGN IS THE COMMUNICATION OF SOMETHING SPECIFIC. At its very core, […]