2113 Fast Flow™
Industry statistics show that you have 12 seconds on your home page to get someone’s attention. In those 12 seconds, they either decide to continue viewing your web site or they move on.
Attention spans are getting shorter and shorter. Yet many people browsing your website may be looking for detailed information.
With this in mind, how can we make your website work for as many people as possible?
Our Web Site Presentation System, the 2113 FASTFLOW™ is a way of presenting information for every type of website viewer. It’s designed to attract attention and keep it, conveying everything you want known about yourself or your business to every possible person.
We’ve identified three main types of viewer:
Some of your visitors want their information short, sweet and fast; these we call Waders.
Many want much more information, but don’t want too much detail; these we call Swimmers.
Then there are the researchers who will scrutinize every word and image on your web site before they contact you; the Deep-Sea Diver is the last main type of viewer.
How do we inform and “sell” the three different kinds of viewer? We engage them on three different levels:
1) For Waders, we give them the most important information right up front, right away, in a manner that can be viewed and absorbed immediately. We get and hold their attention with strong images and the minimum amount of high value text–enough for them to say, “Yes, this is what I’m looking for”.
2) Swimmers will want more information before they decide anything, so we give them links to click on to get just that. A few more high-impact visual marketing experiences should evoke desire strong enough for them to act, so we give them that just that in the form of images and more text.
3) The Diver wants it all, so to them we present all the detail possible for their evaluation and judgment. They will click through to what they’re looking for, so we make it easily accessible while keeping it out of the way for those whose eyes will glaze over when presented with “too much information”.
In this way, your message is first presented at a glance, secondly with additional detail, and finally at a level with far more depth. You’ll create attention, interest, desire and action in absolutely anyone viewing your website.
To find out more, visit our web site at 2113web.com.
